Thesis Title :

Krisana Kitcharoen 

 

Bachelor Degree

     ID : 3520256

     Year Grad : 1996

     Grad Class : 24

     Faculty : Martin de Tours School of Management

                  and Economics

     Degree Name : Bachelor of Business Administration

                  (Marketing)

 Thesis Title : Service quality of administrative unit in the university : a case study of office of Graduate Schools of Assumption University

Academic Work

 

1. Literature review : service quality in educational institutions 

 

2. The importance-performance analysis of service quality in administrative departments of private universities in Thailand

 

3. Service quality in administrative departments of private universities in Thailand : strategies and recommendations

 

4. The importance-performance analysis of service quality in administrative departments of private universities in Thailand

 

5. Factors influencing on intention to use self-service parcel delivery service : an empirical case study of metropolitan and greater Bangkok area

 

6. The effect of e-word of mouth (E-WOM) on various factors influencing customers’ hotel booking intention

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