Krisana Kitcharoen

AU Alumni Community

Thesis Title :

Krisana Kitcharoen

Bachelor Degree
Master Degree

Bachelor Degree

ID : 3520256

Year Grad : 1996

Grad Class : 24

Faculty : Martin de Tours School of Management

and Economics

Degree Name : Bachelor of Business Administration

(Marketing)

Thesis Title : Service quality of administrative unit in the university : a case study of office of Graduate Schools of Assumption University

Academic Work

	1. Literature review : service quality in educational institutions
	2. The importance-performance analysis of service quality in administrative departments of private universities in Thailand
	3. Service quality in administrative departments of private universities in Thailand : strategies and recommendations
	4. The importance-performance analysis of service quality in administrative departments of private universities in Thailand
	5. Factors influencing on intention to use self-service parcel delivery service : an empirical case study of metropolitan and greater Bangkok area
	6. The effect of e-word of mouth (E-WOM) on various factors influencing customers’ hotel booking intention